BACKGROUND

Determined to Broadcast is part of the Scottish Executive's "Determined to Succeed" strategy for enterprise in education and is a partnership between the Scottish Executive, the Hunter Foundation, Radio Clyde and Stagecoach.

Determined to Broadcast will use a hi-tech interactive bus with a specially equipped radio studio and live broadcast capability to take the message of energy, enthusiasm and creativity directly to pupils and teachers in schools across Scotland.

Determined to Broadcast will be delivered by an operational working group comprising Skillset, Neon Productions and Geronimo Communications.

VISION

Determined to Broadcast will provide a unique experience to all who engage with it. It will tap into the creativity and innate abilities of its participants. In doing so it will offer the opportunity to broaden the horizon of all who engage with it, both in terms of self-awareness and vocational possibilities.

AIMS

Using radio as the medium, Determined to Broadcast aims to:

• Promote the development of employability skills - Focus on craft and technical skills, media literacy skills, and creative use of ICT, as well as critical thinking, communication and team working skills, which are necessary to achieve and sustain success at all levels in the workplace.
  
  
• Contribute to the delivery of Educational Policy - Delivering across the five national priorities in education, Determined to Broadcast aims to raise standards of education. It will achieve this through an exciting vocational learning environment in a real life context, which creates motivation and promotes equality by opening the experience to everyone who could benefit. It will help to deliver on curriculum based subjects and PSE and citizenship (i.e. using broadcast media to explore issues of bullying, sexual health or racial integration) whilst equipping pupils with skills and attitudes such as the importance of having goals and working in a team in order to prosper in a modern society.
  
  
• Expand Career and Lifestyle options - (for both teachers and students)
  
  
• Provide a legacy to enthuse - a website with podcasting opportunities will ensure pupils can continue to broadcast after the bus moves on

SUCCESS CRITERIA

The success of Determined to Broadcast will be determined by a number of factors including:

• A developed vision - effectively communicated and robustly managed
• Relevant and useful support materials
• A distinctive and special environment in a mobile radio station
• Compelling content and engaging presentations through industry professionals
• Strong evaluation for continuous improvement

BENEFITS TO STAKEHOLDERS

Radio and broadcast media are powerful tools for communication that provide opportunities to develop students' imagination, expression and aesthetic judgement. The study of radio production enables young people to experience the roles of performers, producers, writers, engineers, listeners and critics.

The stimulation of real-life learning makes a significant contribution to preparing young people for work and life through developing skills including communication, media literacy, creative use of ICT, working with others, problem-solving, confidence building, developing enterprise, increasing awareness of world of work and building partnerships with the community.

Created in partnership with teachers and curriculum professionals, Determined to Broadcast will include a teachers' toolkit and an interactive website, which may be used to support curriculum work in the classroom both before, and after, the road-show. It is an innovative approach to offering a different vocational learning experience within the curriculum and has the versatility to be used within subjects and for addressing school-wide issues and themes. It can open up opportunities for teachers to use more enterprising approaches to their subjects and for pupils to gain an insight into a real-live working environment with the guidance of industry professionals.

www.determinedtobroadcast.com